The Umtiza Arts Festival is a collaboration of three institutions: the Guild Theatre, the Ann Bryant Art Gallery and the East London Museum.

The name is taken from the Umtiza tree, which is unique to parts of the Eastern Cape. There is currently an Umtiza tree in the East London Museum garden. This tree was planted as a small seedling in 1960 and flowered for the first time in March 1972.

It has three stems symbolising the three institutions: the East London Guild Theatre, the East London Museum and the Ann Bryant Art Gallery.
Umtiza listeriana is commonly known as the Umtiza or Buffelsrivierdoring. Umtiza is an evergreen tree with stout spines. The trunk is typically fluted and there are often several stems arising from the base. Flowers are small and white.

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